The ultimate mission of this project is to create a profound change in the market.

Central to the success of the Consortium is establishment of a link, based on sound research results, between quality lighting and economic benefits. Feedback loops between research and market transformation tasks ensure that both aspects of the project benefit from each other. For example, market research was conducted prior to the start of the research to ensure that research topics were of primary importance to decision-makers. This increases the likelihood of changing purchasing behaviors in a sustainable way.

Market transformation goals include:

• Influence customer decisions so that they are designing, purchasing, and installing higher quality and more energy efficient technologies.
  
  
• As a means to change customer decisions, go beyond the technology issues to delve into the dynamic of customer and market behaviors.
  
  
• Create enduring market changes that do not require an ongoing flow of funding to keep the new behaviors in place (e.g., we should be fundamentally changing value systems rather than creating temporary financial incentives).